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'U Should Know Better' was one of the highlights on Robyn’s critically acclaimed album ‘Body Talk PT 2’ and features her and Snoop Dogg rapping and putting the world to rights. Of their studio collaboration, Robyn said in an interview with Billboard “It was really cool to be able to be in the studio with him, first because I always was a fan but also because he was really creative and we had so much of an exchange in being there together, both as vocalists. I had an idea and he really got it and got into it, which was awesome”. 

Now in 2013, having teamed up on previous videos and live shows, Robyn has collaborated with her long-time stylist and choreographer Decida on a video concept for the track. What would happen if Robyn and Snoop swapped genders, backgrounds and locations? 

Robyn explains;  "Decida came along for a part of the European tour I was doing, we had dinner, drinks and laughs with Decida´s friend Pernilla and we were talking about how much Pernilla looks like Snoop. It was there and then that Decida and I decided to pursue our idea of making a video for "U Should Know Better" where Snoop and I switch gender. All we needed to do was to find a "little Robyn", a year later we did. Tyler came to a casting we held in London and I felt like we had found our guy right away. Even though "U Should Know Better" was released a couple of years back on Body Talk Pt 2, I wanted to make this video now anyway because the song is still banging and we had too much fun with this video idea to just sit on it". 

Decida says;  "Hopefully the U Should Know Better video sparks some laughs, but also thoughts on what identity really is. Would you be the same person in another context? Does society have certain expectations of a person based on class, gender, colour, sexual orientation, religious beliefs and cultural background? How much do these expectations then affect your so called self? I kind of like the idea that we grow up in a transnational pop cultural mosh pit were you can choose who you want to be instead. All of this is what our 2FACED1 project is about, to know identity is dependent on context and therefore is something fluid”. 


In the Adidas Originals presented U Should Know Better Pt 2 (behind the scenes), the viewer gets to see exclusive footage including the ideas behind the video and how it came together, see more of Robyn and of course meet ‘she-Snoop’ Pernilla and ‘boy-Robyn’ Tyler along with the director Decida. 

With its apt lyrics about the Vatican, and backed by remixes by Carli / Savage Skulls and Christian Falk, ‘U Should Know Better’ is more relevant now than ever.


PRAISE:

“Is there a more inspiring pop star on the planet than Robyn?”

NME 

“[Robyn] is remarkably adept at producing pleasurable, accessible pop that, like some kind of graphite alloy, is light but strong, able to carry humor and emotional weight” 
The New Yorker 

 

#UShouldKnowBetter 

Robyn presents new video for 'U Should Know Better'

Robyn
21 June 2013