‘We don't think we've ever heard such an un- Guns’ n’ Roses version of their songs as the one on the new advert for Lynx Black’ Digital Spy
Track available on iTunes
UK-based alternative folk singer/songwriter Novo Amor, aka Ali Lacey, announces new single “Welcome To The Jungle.” The track is Novo Amor’s personal take on Guns’ n’ Roses iconic anthem.
I wanted to rework this hugely powerful song to a point where it was nearly unrecognizable, giving me the chance to really make it my own. I’ve gone for a complete juxtaposition from the original, once combined with the video I think it creates something quite beautiful and striking.
Along with the music video from acclaimed production company Academy Films, the track will be featured as part of the global marketing campaign for the new AXE/Lynx ® BLACK. The three minute video will be cut down to 15, 30, and 60-second edits for TV and Cinema. The advertising plan includes TV airing dates of 22 countries, UK TV airing date is due in March.
Novo Amor is a multi-instrumentalist, songwriter and producer who originates from the mountains of Wales. Amor also works as a sound designer where he often experiments with techniques, leading to compositions that consist of unconventional recording and instrumentation. Additionally, through Amor records, he produces and mixes his own music. Amor’s music is influenced by the likes of Tallest Man on Earth, Bon Iver, Daughter and Asgeir.
Novo Amor released his debut EP Woodgate, NY in November. His songs have been featured in television shows including FOX’s Bones, UK E4’s Made In Chelsea, and indie feature film The Better Man. He has played select shows across Europe and the UK, including Norway’s Øya Festival and the Barn on the Farm Festival.
2015 brings a Germany/Switzerland tour, which is currently nearly all booked for April/May. As well as some collaborative projects to be released as well as production on what is hoped to be the Debut Album.
Germany & Switzerland Tour – more tbc
26/04 Berlin • tickets
28/04 Hamburg • tickets
04/05 (CH) Aarau
Praises for Novo Amor
“Haunting...a very delicate and fragile sound” Monocle 24 (Paul Noble)
“Every bit as enchanting as we hoped” Under the Radar Mag
"Brilliantly captures vast, melancholic scenes” The line of Best Fit
"[From Gold]'s arrangement is sparse, with deft acoustic guitar underpinning Novo Amor's devastating delivery" Clash
“A thing of fragile beauty with songs for you to clutch tight on lonesome nights. We’ve rarely felt this way about a singer- writer” Drowned in Sound
“Lacey trades in highly emotive soundscapes, infiltrated by nature's fickle eye, introspective humility and soul-obliterating traumas” The 405
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