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One of the most extraordinary internet phenomenons of recent times, iamamiwhoami, announce the release of the audiovisual album kin on the their label To Whom It May Concern via Cooperative Music on 3rd September 2012. 

kin is a musical album and 45 minute film, the trailer for which can be viewed here… iamamiwhoami : 'kin' album trailer

The first chapter 'sever' was released in February 2012 and a succession of chapters have been uploaded every fortnight since. The final chapter 'goods' is released today, marking the completion of the album, and can be viewed on imamiwhoami's youtube channel now… 

For the past two years iamamiwhoami has surprised, delighted and intrigued in equal measure. Beautiful and mysterious music videos began to appear online, both surreal and visually sumptuous. Speculation was rife as to who the artist in question might be whilst the videos generated millions of hits and created a huge online following. Over time the singer was discovered to be Jonna Lee, though little was known of her or her collaborators. Plaudits followed including a Swedish Grammy award for 'Innovator of the Year', plus nominations for two MTV online music awards in 2011 and the 'Digital Genius Award' this year. To date iamamiwhoami's videos have accumulated more than 15,000,000 hits.

iamamiwhoami is: 
Artist: Jonna Lee 
Songwriter: Jonna Lee & Claes Björklund
Music producer: Claes Björklund. Co producer Jonna Lee

Working with the visual team of:
Director: Robin Kempe-Bergman
Cinematographer / Still photographer: John Strandh
Set / Costume / Make up designer: Agustin Moreaux
Producer: Jonna Lee

Kin will be released 3rd September 2012 on To Whom It May Concern / Cooperative Music 
For more information visit


iamamiwhoami - Kin

Directed by Robert Kempe-Bergman
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iamamiwhoami // kin 3rd September Album Release // kin Video Trailer

07 June 2012